Eleanor Lindsay-Fynn | Platform Showcase | Regent's Park Station | October 2011
For her exhibition in the London Underground Eleanor has designed 15 site specific posters. Her concept was to give the illusion that the pictures were actually framed and hanging on the wall.
For the artwork itself she choose to focus on a particular strand of "Yellow Faces" that explores the act of looking at art. The images start as documentary style photographs and she then re-works them digitally to create her parallel universe she calls "Yellow Faces". On a first glance a viewer can be tricked into thinking they are looking at an ordinary photograph, yet pretty quickly they realise something is amiss, for one all the characters have these yellow faces.
"I use these faces to highlight how odd our cultural rituals really are, from going to a museum to walking down the street. Most of the time we are switched off, we are on auto pilot. Our bodies move us through the space we are in following the most natural path, even in a such as a museum or an art fair, in fact particularly there after about one hour of viewing something called museum fatigue sets in and we are unable to digest any more information and thus the auto pilot kicks in, often taking us to the gift shop or cafe." Then she added, "its not that I want people to wake up or anything, I just want people to be aware when they are in it. Switching on the auto pilot is our way of coping with the massive amounts of information that surrounds us, so its a kind of survival technique, otherwise our heads would explode, and in some cases, in my pictures, they do!"
Inspired by the exhibition on the Bakerloo line Eleanor has curated "A Step into the Art World" an exhibition to launch her temporary arts space, Top Floor, Hoxton Square. The space has been humorously divided into 4 areas an artist is likely to find himself in: The Drinks Reception, The Collectors Living Room, The Contemporary Arts Space, and The Artists Studio, and the works on show in each will reflect on these facets of the art world.
In the reception room, while drinking the essential art world cocktails and cheap wine, visitors will be confronted with Sarah Maples triptych of herself as Frieze stereotypes inspired by her visit to Frieze last year. Maple states that the aim of her work is "to give my audience food for thought. I believe comedy is a great tool to achieve this, which is why I choose to portray my conceptual ideas through a light-hearted and tongue-in-cheek approach". Eleanor met Sarah during the Saatchi New Sensations show in 2007, where they both were showing. With Sarah winning the overall Saatchi New Sensation prize.
Moving through to the collectors living room, complete with a fire place, fitted book shelves, a grandfather clock the viewer will meet a collection of art relics and artifacts including Jane Simpson, the most experienced artist in the exhibitions, sculpture "Head Cake with Lost Marbles." When asked about the piece Jane said:
"The title "Head Cake with Lost Marbles" kind of says it all really, being an artist in the bigger context feels a bit like you are slicing yourself up, and offering yourself on a plate: Part of you eager to please while part of you has toes curling at the thought; part of you needing to pay the rent while part of you believes that you have a real voice and something to say. I sometimes feel that making art is a bit like having an expensive drug habit, but I love the activity and find it impossible to not be a part of! "
Simpsons work is part of many public and private collections including the Saatchi Collection, Arts Council of England, Damien Hirsts Murder Me Collection, British Council and the Coleccion Ciudad de Pamplona.
Separated from the collectors living room by a curtain the contemporary art room, painted all white, pushes the viewer back into the public realm, but instead of finding the expected contemporary art the viewer finds art commenting on contemporary art and the act of viewing it. Here Miriam Elia will be preview prints from her new book "Peter and Jane go to a BA Fine Art show," a witty mock-up of a 1960s Ladybird childrens book. These will show alongside Lindsay Fynns Yellow Face piece from Frieze "Too Cool for Art School" and from the Saatchi Debate, "Do I Really Want to Be in this World?"
The artists studio, painted a somber dark blue/grey, is the final stage of the viewers journey. Created in collaboration with Hayden Kays, whos witty one-liners have become something of an internet sensation, this room will show the back room of creation of the internet generation. Anxiety laden with letters of rejection, discarded works of art, and rambling text, the artists studio will challenge even the optimistic. Playing in one corner of the room will be another internet sensation Charlotte Youngs, video "Artist Statement" which has over 200,000 hits on youtube.